“The camera is ruggedly built, has a very sharp 23mm F2.0 moderate wide angle lens that offers selective focus, and its APS-C CMOS sensor offers high image quality even under low-light conditions.

“As a near-silent camera with excellent manual and automatic shooting modes, the FinePix X100 stands out as a serious alternative to a compact system camera or a travel camera for the enthusiast and professional photographer.”

Fujifilm Senior Category Manager – Consumer & Professional Products, Matt Dole, said winning this esteemed Award from EISA is indicative that the FinePix X100 is the best in its class.

“The FinePix X100 captures high quality professional standard photos despite being a discreet, light and easy to carry compact camera,” Mr Dole said.

“This prestigious Award from independent experts is a testament to the outstanding quality and features of the FinePix X100, which is proving to be an ideal choice for many professional photographers keen to have a compact alternative to their bulky SLR camera.”

Mr Dole said Fujifilm is extremely proud of this impressive Award which is a tribute to the camera’s impressive capabilities and functionality.

“Whitech is a multi-award winning company renowned for its innovative software solutions as well as its creative business and marketing solutions,” Mr Marshall said.

“FUJIFILM’s 100% acquisition of Whitech will complement the rapid growth of CloudNET - FUJIFILM’s solution focussed business unit.

“A key advantage of FUJIFILM’s ownership of Whitech is that the organisation can direct software development as required.

“CloudNET solutions can be customised to accommodate specific customer needs, allowing software requirements to be developed accordingly using Whitech’s expertise,” he said.

CloudNET provides a range of solutions that help customers grow and better manage their business capabilities and opportunities through the provision of digital asset management services, analogue to digital transition

programs, bespoke application integration, as well as a range of pay as you go Software-as-a-Service and online storage solutions.

Mr Marshall said FUJIFILM has had a strong business relationship with Whitech.

“In keeping with FUJIFILM’s commitment to provide a sophisticated fulfilment solution, the organisation will continue to invest in Whitech’s development to accommodate future growth,” Mr Marshall said.

FUJIFILM Product Manager – Consumer Products, Melissa Butcher, said the Fujifilm SDXC card works brilliantly with the latest high megapixel digital cameras and full HD camcorders that support the new SDXC format.

“Video files are no longer limited to smaller sized files because SDXC uses the new exFAT file format that allows for greater file sizes when compared with the FAT32 format used in SDHC cards,” Mrs Butcher said.

“Large, high definition JPEG or professional RAW still photography formats are ideal to save on the Fujifilm SDXC card. The card can read speeds up to 60mb/sec and write speeds up to 35mb/sec, attaining a UHS-1 specification.

“The Fujifilm SDXC card also comes equipped with a card reader to ensure safe data transfer from your SDXC memory card to a PC or Mac

“The Class 10 speed of the Fujifilm SDXC makes data transfer to PC / Mac exceptionally fast (using the supplied card reader), which means photo and video editing is quicker and easier,” she said.

Complete with protective case, the Fujifilm Pro Series 64GB SDXC Class 10 card has a 5-year warranty and the Fujifilm SDXC card reader has a 2-year warranty.

The Fujifilm Pro Series 64GB SDXC Class 10 card has a RRP of $399.

FUJIFILM Australia General Manager – CloudNET, Sturt Eastwood, said the benefits for partners not only includenew revenue raising opportunities, it also potentially attracts a whole new customer base.

“With Fujifilm’s range of innovative new product and service initiatives, retailers are able to provide consumers with flexible transaction options in an online or in-store environment.

“Such solutions are able to drive new levels of product awareness and traction,” Mr Eastwood said.

Solutions to be showcased include Imagine, the photo printing and gifting platform accessible via browser or in-store touch screen kiosks.  Also featured will be Wrappz - the smart new hardware personalisation and protection system, as well as FujiVision ®, the intelligent in-store digital signage system.

Imagine

Imagineis an online and in-store digital printing and gift ordering platform, built upon Fujifilm’s cloud technology.

Customers can access Imagine from a browser (Imagine Online) or in-store kiosk (Imagine Kiosk) to upload their digital images which are then stored securely in the cloud. They can apply their images to a range of items including prints, gifts, photo books, canvas prints, calendars, cards and posters – all with the ability to apply a wide range of embellishments, backgrounds and borders to create a truly unique product.

Projects can be started online, saved and continued in-store and vice versa if required. Images can also be imported from social network sites such as Facebook, Flikr and MySpace.  

Imagine is a fully managed service that is deployed under partner’s brands and can include the relevant marques / logos, style guide and colour schemes to integrate seamlessly with existing websites and product lines.

Fujifilm’s CloudNET team can assist with marketing programmes such as electronic customer relations management, Search Engine Optimisation, advertising strategies and leveraging the social media space, enabling new category entrants to be business ready - instantly.

FujiVision

FujiVisionis a cloud-based digital signage and content solution that drives product awareness and sales by delivering marketing messages to consumers via electronic screens in retail and other high foot-fall environments.

FujiVisioncan deliver targeted marketing messages instantly and be deployed at a National, State or even individual store level to broadcast promotional offers, advertising content and availability / stock levels to drive spontaneous purchasing behaviour. FujiVision also delivers training videos, sales data, safety information and other business data to staff across stores or environments that are networked with the solution.

FujiVision encompasseshardware, software, installation, service, content and support. The CloudNET design team is able to create content for scheduled broadcast across the screen network. Service, data flow and scheduling is also managed by FujiVision enabling retailers to focus on their core business operations.

Wrappz

Continuing Fujifilm’s heritage of creating innovative new products for the consumer imaging market, CloudNET will also be showcasing Wrappz - a new customised protection system comprising a super thin protective laminated vinyl decal that can be tailor-made to decorate, protect and personalise popular consumer tech devices.

Adding a whole new dimension to the look and feel of electronic gadgets, Wrappz can turn a mobile, laptop, iPod or tablet into a personalised fashion accessory, making it stand out in a crowd while providing significant protection against scratches and marks.

The patented 3M vinyl is easy to apply and can be changed as often as you like to make a fresh fashion statement, without any sticky residue or damage to the device.

In three easy steps, customers can create their Wrappz online from the wrappz.com.au website without the need to login:

1. Select a device from hundreds of specs including mobiles, laptops, games consoles, iPods, cameras and tablets.
2. Upload your own images or select from the Wrappz library which features cool artwork and licensed content.
3. Design personalised Wrappz for your device.

“In just 2 – 5 minutes, softcover photobooks can be fully built and finished on silver halide paper using your existing minilab,” Mr Paul said.

“Using the auto-fill mode in the Imagine on Kiosk module means that an entire job can be completed in around 10 minutes.

“Using lay-flat technology, customers are able to spread one photo over two pages seamlessly and also create fully customised collages with embellishments, borders and text.

“Photo prints in 8”x12” sizes – which are best produced on Fujifilm Crystal Archive Paper – are used to output 5.7”x8” photobooks that range in size from 10 – 30 pages.

“Simply load your silver halide prints into the stacker, select your product and then press start.

“The Photobook Builder can also produce greeting cards with up to 20 folded greeting cards being produced at once and a capacity of 115 cards per consumable roll,” Mr Paul said.

Complete with small footprint (0.87m²) and high processing capability, the Frontier DL450 can print on 12” paper as well as 4”, 5”, 6”, 8” 10” and 11” papers up to 12” x 36” panoramic prints (all with a 36” advance), enabling photofinishers to meet the majority of customer printing needs.

The Frontier DL450 also facilitates photo books and other lucrative value-added product offerings (cards, calendars, etc) thanks to its support for sheet paper and ability to produce double-sided prints.

The Frontier DL450 is powered by Fujifilm’s Frontier Workflow Management Software “MS”, with integrated Image Intelligence™ technology.

Image Intelligence™ automatically compensates for conditions such as poor lighting, backlighting, high contrast, underexposure or overexposure. It also makes skin tones more natural and facial expressions more distinctive. Processing time is reduced because photo correction is automatic ensuring high quality prints.

Fujifilm Quality Dry Photo Paper – inkjet paper used specifically with the Frontier DL450 – achieves vivid colours, high black density and pure whites, ensuring high quality prints that offer outstanding gloss and detail.

Frontier DL450 regular maintenance simply involves changing the ink cartridges and papers.

FUJIFILM Australia Senior Category Manager - Hardware, Daniel Paul, said the Frontier DL450 is a user-friendly dry minilab solution that provides high quality, high capacity output with minimal maintenance and training required.

“Awarded the TIPA Best Retail Finishing System, the Frontier DL600 has a processing capability of 650 sheets per hour (4” x 6” at 720 dpi), as well as a 1,440 dpi high quality print mode. Print sizes range from 3.5” x 5” to a maximum of 12” x 48”.

“The ink cartridge capacity is 700ml per cartridge, reducing the frequency of consumable changes,” Mr Paul said.

“Designed to minimise operational space, the unit requires access from only the front and left hand side allowing the Frontier DL600 to be placed in a corner, significantly reducing the overall operational footprint of the unit.

“Setting different paper types and checking the condition of the printer has been simplified with the addition of an operation panel on the printer’s front,” he said.

Frontier DL600 features at a glance include:

• Print sizes: from 3.5” x 5” to a maximum of 12” x 48”
• Processing capability: 650 sheets per hour (4” x 6” size at 720dpi)
• Automatic nozzle check function
• Double roll paper loading facility
• Sorter capacity for up to ten 8” x 12” orders
• Five coloured inks in C / M / Y / LB / K (700ml cartridge each)

• Exclusive inkjet paper in both Glossy and Lustre (4”, 5” & 6” widths with 180m lengths; 8”, 10” & 12” widths with 100m lengths)

The Frontier DL600 will be available in Australia from June 2011.

“The Frontier LP5700R offers a high speed processing capacity of up to 2040 prints, despite having a compact 1.2m² footprint. The compact dimensions and three-sided maintenance provides greater flexibility and space efficiency in a retail store layout,” Mr Paul said.

“With a fast, yet energy efficient drying system - including dry-to-dry time in just 82 seconds – drop off, processing and pick up can be completed in a single trip by customers,”Mr Paul said.

“The Frontier LP5700R also includes 12 x 18 inch print capability with a dry-to-dry time of 107 seconds.

“Other elements include a high speed conveyor belt, highly efficient multi-path chemical processing system and FUJIFILM’s proprietary Image Intelligence™ which automatically compensates for problematic conditions such as poor lighting, backlighting, high contrast and underexposure or overexposure. Image Intelligence™ also makes skin tones more natural and facial expressions more distinct.”

Mr Paul said the Fujifilm Frontier LP5700R produces sharp, high resolution images with pure, vivid colours.

Suitable for most locations, the Fujifilm 3D Print System is simple to set up and requires a small foot print for direct printing of 3D images on to dedicated lenticular sheets.

Featuring FUJIFILM’s proprietary Image Intelligence™ and 3D Image Processing technology, the system employs a printing method that uses thermal sublimation to transfer images directly onto lenticular sheets to create a 3D effect.

Four print sizes are available – 6 x 9 inch, 6 x 4 inch, 4 x 6 inch and 5 x 7 inch – and the system is capable of handling a variety of 3D images, including 3D composite scenes using 3D templates and ‘green screen’ installations.

FUJIFILM is a leader in 3D camera technology afterintroducing the world’s first 3D digital camera to capture and display realistic 3D stills and movies, without the need to wear special 3D glasses.

FUJIFILM Australia Senior Category Manager - Hardware, Daniel Paul, said with the huge interest and anticipated growth expected in 3D camera technology, the Fujifilm 3D Print System is an ideal business solution for the provision of value-added services.

While the Microsoft Surface® systems can be adapted to a range of service applications, the initial software release will provide consumers with the functionality to design and produce a variety of Photo Book products.  

The standard Microsoft Surface® unit has been customised with all the traditional photo business peripherals, media card reader, DVD drive, as well as a receipt printer which has been added to facilitate operating in a retail environment.

FUJIFILM Australia Managing Director, Dave Marshall said that while the technology has been used globally for various projects, this is the first time it will be used in Australia for commercial application in a retail environment.

“Using the Fujifilm Collaborative Media Surface table, consumers will have the opportunity to create Photo Books using the same workflow as the traditional DPC upright kiosks,” Mr Marshall said.

“Complete with a 30” working surface that will enable life size representations of the finished product, as well astechnology optimised to respond to 52 touches at one time, multiple people can use the Microsoft Surface® technology for each order enabling families to gather round and work hands-on to design their Photo Book projects together.

“Once they have created their project, they simply confirm their order before receiving a receipt which they take to the counter to complete the ordering process. The product will then be available for collection from the store in less than two weeks.

“The system uses a blend of wireless protocols, special machine readable tags and shape recognition to seamlessly merge the real and virtual world.

“Microsoft Surface® does not have any cables or external USB ports for plugging in peripherals – there is also no keyboard, no mouse and no trackball,” he said.

Mr Marshall said Microsoft Surface® uses a series of infrared cameras to literally see what is on its table top.

“A projector is located underneath the table surface which projects an image onto its underside, while five cameras in the machine’s housing records reflections of infrared light from objects and human fingertips on the surface.

“Microsoft Surface® technology opens up a whole new range of potential business and lifestyle opportunities.

“We are very excited about working with Microsoft Surface® technology and look forward to introducing new applications, technologies and versions as they become available,” Mr Marshall said.
                                   

Complete with silken white finish and cute design, the Instax Mini 7S is a sleek looking camera that produces sharp, super fine-grain credit card sized instant prints using Fujifilm Instax Mini Instant film.

Instax instant colour films are ISO800 films that produce sharp, clear reproduction for vivid colour, natural skin tones and super fine grain instant prints.

Instax Mini Instant Colour film produces a credit card size white bordered print measuring 8.6cm x 5.4cm with an actual image size of 6.2cm x 4.6cm.

The Fujifilm Instax 210 is a commercial grade instant camera that uses Fujifilm Instax Wide Instant Colour Film to produce vivid colour images in a wide picture format.

With its automatic adjusting flash, high resolution retracting lens, close-up lens adapter and large, clear viewfinder, the Fujifilm Instax 210 captures and delivers high quality prints in an instant.

Its high precision Fujinon lens incorporates a programmed electronic shutter, two range selectable shooting options and an LCD control panel displaying focal distance and film count on the Fujifilm Instax 210.

The Fujifilm Instax 210 instant camera is available in sleek black and sports a rounded shape with an easy to hold side grip, plus a finger controllable composite control panel.

The compatible ISO800 Instax Instant Colour Film is professional grade and produces sharp clear reproduction for vivid colour, natural skin tones and super fine grain instant prints.

Instax Wide Instant Film produces a white bordered print measuring
6.2cm x 9.9cm with an actual image size of 8.6cm x 10.8cm.

The Fujifilm Instax Mini 7S has a RRP of $139 (including GST) and is available in white only.

The Fujifilm Instax 210 has a RRP of $160 (including GST) and is available in black only.

FUJIFILM Product Manager - Consumer Products, Melissa Butcher – said the new Instax Mini 50s offers improved shooting performance resulting in clearer, sharper and more vibrant photos.

“The high performance Flash mode automatically calculates surrounding brightness and adjusts shutter speed accordingly - excellent for party photos with subdued lighting or other low light situations,” Mrs Butcher said.

“The high precision Close-up Fujinon Lens allows you to shoot from a distance up to 30cm away, while the electronically controlled Self-Timer mode allows you to create two photos with the single press of the shutter.

“The stylish Instax Mini 50S is a sleek looking camera that produces sharp, super fine-grain credit card sized instant prints using FUJIFILM Instax Mini Instant film.

“Instax instant colour films are ISO800 films that produce sharp, clear reproduction for vivid colour, natural skin tones and super fine grain instant prints.

“Instax Mini Instant Colour film produces a credit card size white bordered print measuring 8.6cm x 5.4cm with an actual image size of 6.2cm x 4.6cm,” Mrs Butcher said.

The FUJIFILM Instax Mini 50s has a RRP of $199 (including GST) and will be available in late September 2011.

Available in Black, Silver, Orange, Blue, Green and White, the FinePix XP30 also incorporates 14-megapixels, 5x optical zoom, a full range of flash overrides, face detection, multiple subject-based scene modes, in-camera retouching functions and HD movie capture.

GPS tagging

The FinePix XP30 is the first rugged, outdoor camera to feature GPS functionality. Capable of telling you where you are in the world, the FinePix XP30 displays locations either as longitude and latitude, or by place name.

The FinePix XP30 has an embedded list featuring around half a million places of interest across the globe. Once a shot has been captured, the image is tagged with location information, enabling you to quickly find shots of a place you’ve visited.

To create a photobook of a specific location, the Photobook Assist function enables you to tag images then turn the pages of the book on the camera’s rear LCD.

If you want to revisit a location but can’t remember the directions, the Photo Navigation mode can help – simply find a shot of the location and the FinePix XP30 will advise how far it is from your current spot and also provide directions to get there.

The Route Logging function allows you to retrace steps and map a route of your travels. The FinePix XP30 stores location data every 10 minutes** and once the images are downloaded to a PC through MyFinePix Studio (bundled image viewing software), a map of the route along with photos you captured along the way, is created using Google Maps.

4-way protection system

Complete with riveted front panel, round body shape and smart two-tone design, the FinePix XP30 is ready for action:

• Waterproof to 5 metres– perfect for underwater photography, photo capture in heavy rain or snow or even washing the camera under the tap when it gets dirty.
• Shockproof to 1.5 metres – it can handle being dropped or knocked around.
• Dust / Sandproof– take it to the beach with no worry of sand clogging it up.
• Freezeproof to -10°C – perfect for skiing, snowboarding or other sub-zero activities.

Fujinon 5x wide optical zoom

Ideal for underwater and night-time shooting, the FinePix XP30 sports a Fujinon
5x optical zoom covering 28-140mm wide angle (35mm equivalent) and FUJIFILM’s advanced Optical Image Stabilisation system, making it well equipped to deliver high quality images without camera shake or blur.

HD Movie capture

For outdoor photographers keen to shoot video, the FinePix XP30 offers HD movie capture of 720p at 30 frames per second or conventional 640 x 480 pixel definition.

Scene Modes

Incorporated in its healthy range of subject-based scene modes, the FinePix XP30 features Motion Panorama which automatically stitches up to three shots to create a panoramic photo.

There’s also a number of in-camera retouching functions including crop, rotate and
red-eye removal.

FUJIFILM Senior Category Manager – Consumer & Professional Products, Matt Dole, said the FinePix XP30 is ideal for outdoor enthusiasts with active, outdoor lifestyles who need a tough camera to accommodate their environment.

“The camera’s new GPS facility is a perfect addition that will appeal to adventurers and travellers alike,” Mr Dole said.

The FinePix XP30 includes a Li-ion rechargeable battery NP-45A, Battery Charger, Hand Strap, USB cable, CD-Rom and User Guide.

The Fujifilm FinePix XP30 has a recommended retail price of $299, including GST.

The FinePix JV250 and FinePix JX350 cameras are each encased in sleek and luxurious metal bodies with soft, curved edges. Thanks to their ultra-slim design, the cameras are compact enough to slide into a pocket or handbag so you can have one handy at all times. 

Features on both the FinePix JV250 and FinePix JX350 include a 16-megapixel sensor,

2.7-inch LCD, Face Detection technology, ISO sensitivity to1600 at full resolution (ISO 3200 at 3MP), full HD image and 720p HD video capture, as well as Digital Image Stabilisation.

Key differences between the two models include a 3x optical zoom on the FinePix JV250 (36mm-108mm equivalent) and a camera body that is 20.9mm (18.5mm*) thick. The FinePix JV250 is available in three colours – Black, Silver or Pink.

The FinePix JX350 is equipped with a 5x Fujinon optical zoom (28mm-140mm equivalent) and a camera body that is 23.7mm (18.5mm*) thick. The JX350 is available in two colours – Black or Silver.

Both camera models deliver sharp, clear images that are perfect for enlarging on screen or in print without compromising image quality.

Photos from either camera can be blown up to A3 size without any trouble at all, making them perfect for framing and creating your own wall art.

HD Movie Capture

The FinePix JV250 and FinePix JX350 offer full HD image and 720p HD video capture which enables you to capture stunning, detailed photos and videos that can be enjoyed in glorious high definition on an HD ready television or PC using the optional HD Player (HDP-L1) accessory kit with wireless remote control (HDMI cable not included).

Smile / Blink Detection

Smile Detection works with Fujifilm’s highly acclaimed Face Detection technology to detect smiles on faces – it won’t capture a photo until it detects a smile so you’re guaranteed happy shots. Another feature is Blink Detection which warns if you have captured an image with people blinking so you can re-shoot if necessary.

Facebook and YouTube Easy Web Upload

The FinePix JV250 and FinePix JX350 offer an innovative function called Easy Web Upload that allows you to sort through photos on-camera and decide which ones to upload to Facebook or YouTube. Simply connect to a PC and launch the MyFinePix Studio software (for Windows) and they will immediately upload.

PhotoBook Assist

PhotoBook Assist helps you create stunning photo books in-camera and allows you to turn the pages as if you were looking at an album. In addition, the new Image Search tool lets you search by date range and photo type.

i-Flash Intelligent Flash

A flash control system that efficiently controls the flash level for a given exposure to produce beautifully balanced flash illumination across the foreground and background.

Tracking Auto Focus (AF)

Tracks fast moving subjects so they don’t escape from the frame in a blur. Subjects will be tracked automatically for as long as it is kept in the frame and the shutter is half-pressed. Once the shutter is fully pressed, your subject will be in the centre of the photo in perfect focus.

Motion Panorama Mode

This mode will automatically stitch up to three shots to create a panoramic photo.

Face Detection and Automatic Red-Eye Removal

Face Detection technology can track up to 10 faces simultaneously. The system instantly corrects red-eye and saves both the original and corrected image file automatically.

Digital Image Stabilisation

Reduces image blur automatically, resulting in excellent image quality.

FUJIFILM Senior Category Manager – Consumer & Professional Products, Matt Dole, said the FinePix JV250 and FinePix JX350 incorporate FUJIFILM’s latest technology, complete with a thin chassis and high quality Fujinon zoom.

Accessories for the FinePix JV250 and FinePix JX350 include a Lithium-ion battery (NP-45A) battery charger (BC-45C); Plug Adapter, Hand Strap; USBcable; FinePix Software (CD-Rom); Owner’s Manual.

The Fujifilm FinePix JV250 is available in Black, Silver or Pink and has a recommended retail price of $149 including GST.

The Fujifilm FinePix JX350 is available in Black or Silver and has a recommended retail price of $169 including GST.

Encased in a brushed metal chassis with hairline finish, the FinePix T200 features a
14-megapixel CCD, 2.7” high resolution (230k pixels) LCD, 28mm-280mm (35mm equivalent) Fujinon optical zoom lens and sensitivity up to ISO 3200.

Dual Image Stabilisation

The FinePix T200 comes equipped with a powerful sensor shift Dual Image Stablisation (CIS) system that helps eliminate camera shake and deliver high quality images in a wide variety of lighting conditions. The result is an expanded range of shooting situations where the cameras can be used without the need for a tripod or other support. With CIS working in the background you can capture sharp, colourful scenes and portraits at night.

HD Capability

The FinePix T200 offers stunning movies in 720p HD with sound at 30fps – and you can even zoom during movie capture. To enjoy the movies on an HDTV, an optional HD player accessory kit with wireless remote control will allow you to enjoy amazingly detailed stills and high resolution movie playback (HDMI cable not included).

Tracking Auto Focus

Tracking Auto Focus (AF) is perfect when you need to capture a photo of a moving subject and can’t keep your subject in the frame. When you switch on Tracking AF, it will track your subject and ensure that you achieve a crisp picture with your subject in the centre of the frame in perfect focus.

Face Recognition Technology

With Face Recognition, the camera can identify the people in a photo by name. Fujifilm’s Face Recognition Technology allows you to pre-program eight people into the camera. There is also an option to categorise them into groups (eg. friends / family) along with their birth dates. The next time you capture a photo of the same person, the camera will cleverly recognise that person and optimise the settings to ensure the exposure and focus are best suited to the individual, rather than the other people in the photo. The technology can also recognise up to four pre-programmed people on screen at the same time.

The Image Search tool is able to use the Face Recognition data (name, birthday, category) to help find and playback photographs quickly and easily.

Other FinePix T200 features include:

Face Detection and Automatic Red-Eye Removal

Fujifilm’s latest Face Detection technology enables perfectly exposed and focused portrait shots and is able to track up to 10 faces simultaneously. The system instantly corrects red-eye and then saves both the original and corrected image file automatically.

Scene Recognition Auto (SR Auto)

This mode intelligently detects the scene type you are shooting and optimises the camera’s focus, exposure and white balance. Regardless of whether you’re photographing flowers or a holiday landscape, you can shoot flawless photos at the press of a button.

Motion Panorama Mode

Motion Panorama Mode automatically stitches up to three shots to create a panoramic photo.

Smile / Blink Detection

Smile Detection works with Fujifilm’s highly acclaimed Face Detection technology to detect smiles on faces – it will not take a photo until it detects a smile, ensuring happy shots. Blink Detection warns you if you have captured an image with people blinking, so you can re-shoot, if necessary.

PhotoBook Assist

The PhotoBook Assist feature allows you to tag images and then creates a simulation of the photo book that can be viewed on the LCD.

FUJIFILM Senior Category Manager – Consumer & Professional Products, Matt Dole, said the FinePix T200 is small in design but big on features and packed with power.

The FinePix T200 includes a Li-ion rechargeable battery NP-45A, Battery Charger, Hand Strap, USB cable, Plug Adapter, CD-Rom, Owner’s Manual and Warranty Card.

The Fujifilm FinePix T200 has a recommended retail price of $249, including GST.

Available in six gorgeous colours – Black, Silver, Pink, Blue, Purple and Red – the FinePix Z90 houses a 14.2 megapixel sensor, 5x Fujinon optical zoom, 720p HD movie and 1080p image capture, stunning 3-inch wide LCD touch screen and YouTube / Facebook easy web upload facility, despite being a camera just 17.45mm thick.

HD image and movie capture

The FinePix Z90 features a high resolution HD movie mode (720p) with sound, enabling you to easily display detailed, ultra clear high definition photographs and movies in all their glory on high definition televisions*.

Social networking

The YouTube/Facebook easy web upload facility on the FinePix Z90 allows you to shoot, edit, select and upload your favourite images to social networking sites.

You can use the camera to select the photos and movies you would like to upload, then next time you connect the FinePix Z90 to a computer and launch the MyFinePix Studio software (supplied with the camera) your photos and movies will upload to your favourite site in just a few clicks.

The numerous edit functions on the FinePix Z90 also allow you to rotate, crop, collage, resize, adjust brightness and create mosaic effects on photo faces to ensure they are prepared for internet sharing.

5x Fujinon optical zoom lens

The FinePix Z90 sports an impressive 5x Fujinon optical zoom lens (28-140mm equivalent) which opens up a wide array of photo opportunities that might normally be out of reach.

The FinePix Z90 optics operates internally, preserving the sleek design of the camera and providing protection against scratches and bumps. When combined with FUJIFILM’s Digital Image Stabilisation, images are blur-free.

3-inch wide LCD touch screen

The FinePix Z90 is equipped with a stunning 3-inch wide LCD touch screen which allows you to effortlessly navigate your way round the camera’s many functions without having to press any buttons.

The responsive touch screen not only lets you capture and view photos at the touch of a finger, it also provides a large bright screen where you can playback your photos.

Dual Direction GUI

The Dual Direction GUI detects the orientation of the camera and automatically switches the direction of the menu buttons and current image.

The screen can be split in various ways allowing you to view multiple images at once in playback, enabling you to easily scroll through your images to locate the ones you are looking for.

Scene Recognition Auto (SR Auto)

SR AUTO intelligently detects the scene type and shooting conditions, optimising the camera settings accordingly. Regardless of whether you are photographing a group of friends in a nightclub or shooting a beach scene, the FinePix Z90 can produce perfectly balanced photos at the press of a button.

The FinePix Z90 also features lowlight capabilities up to ISO3200 at full resolution and advanced Face Detection technology with automatic red-eye removal.

Target Auto Focus (AF)

Tracking AF is ideal for capturing subjects on the move such as a child on a swing or a footballer shooting a goal. It locks on to and tracks fast moving subjects to keep them in frame and in focus, even at 5x optical zoom. Tracking AF is also great for capturing dynamic close-ups.

When you select the touch and shoot function and touch the LCD screen, the camera will automatically release the shutter and capture the best photo for you.

FUJIFILM Senior Category Manager – Consumer & Professional Products, Matt Dole, said the FinePix Z90 is the perfect choice for fashion conscious enthusiasts seeking function as well as style.

“The camera is conveniently portable, yet equipped with impressive functions that provide superb image quality,” Mr Dole said.

The FinePix Z90 includes a Li-ion battery NP-45, Battery Charger, Hand Strap, USB cable, CD-Rom.

The Fujifilm FinePix Z90 has a recommended retail price of $249, including GST.

Electric Powered Fujinon 18x Zoom Lens

The FinePix S2950 sports an impressive 28mm-504mm (35mm equivalent) high precision Fujinon optical zoom lens that is simple to operate with its electric powered zoom lever. The huge range allows you to capture all the detail, even from a distance. The zoom will also operate during video recording.

Dual Image Stabilisation for Sharp, Clear Shots

Even at the longest zoom settings or in the most challenging lighting conditions, the FinePix S2950 is able to produce crisp, clean results. With its mechanically stabilised 1/2 3”, 14-megapixel CCD sensor and high ISO sensitivity settings, Fujifilm’s Dual Image Stabilisation technology combines to reduce the blurring effects of both handshake and subject movement to provide superb photographs.

Impressive Panorama Shots

The Panoramic Shooting mode on the FinePix S2950 enables you to capture three successive shots with a helpful tool that automatically releases the shutter once the images are fully aligned to seamlessly stitch the shots together in-camera, producing impressive results.

Advanced HD capabilities for Movies and Stills

The HD enabled FinePix S2950 allows you to playback both HD stills (Full HD) and movies (720p) in superb quality on an HDTV. Using the mini HDMI port on the camera, it is very quick and easy to connect it to an HDTV to playback photos on the big screen. (HDMI cable not included)

Smile and Shoot Mode

With Fujifilm’s Smile and Shoot mode, the camera can recognise the exact moment your subject smiles and will only release the shutter once this happens, ensuring all your photos are happy ones. Additionally, the Blink Detection function warns you if any of your subjects have blinked so that you can re-take the photo if necessary.

Facebook / YouTube Easy Web Upload

This new function is a new addition to Fujifilm’s S-Series range of cameras, allowing you to tag photos in-camera for speedy upload to Facebook and YouTube once you connect to a PC and launch My FinePix Studio. This handy function is a great time saver as it allows you to organise your photos when you’re on the move.

Photobooks

The FinePix S2950 allows you to select the images in-camera that you would like to feature in your Photobook. You literally tag your preferred Photobook images and select the image for the front page so that when you are ready to order your book, it’s a much quicker and easier task.

You can also enjoy viewing the selected images on an in-camera Photobook, complete with pages that turn.

FUJIFILM Senior Category Manager – Consumer & Professional Products, Matt Dole, said the FinePix S2950 is an excellent bridge camera with its long zoom and tele-photo capabilities, making it an ideal choice for enthusiasts who are keen to have the features of an SLR without the need to change lenses.

Other FinePix S2950 features include up to ISO6400 (at reduced resolution), SR Auto, Full Manual Controls, Tracking AF and Auto Rotate.

Accessories include 4xAA Alkaline Batteries; Shoulder Strap; Lens Cap; Lens Cap Cord; USB and A/V cables; FinePix Viewer CD-Rom and Owner’s Manual CD-Rom.

The Fujifilm FinePix S2950 has a recommended retail price of $299.

Fujinon Zoom Lens

The FinePix S3200 incorporates a super-wide 24x zoom with 24mm–576mm (35mm equivalent) wide angle lens, while the FinePix S4000 provides an impressive 30x zoom with a super wide 24mm-720mm (35mm equivalent) optical lens, allowing users to capture crisp, clear shots either up close, wide or at a distance using the zoom.  

Dual Image Stabilisation

Even at the longest zoom settings or in the most challenging lighting conditions, the FinePix S3200 and FinePix S4000 are able to produce pin-sharp results. With its mechanically stabilised
14-megapixel CCD sensor and high ISO sensitivity settings, FUJIFILM’s Dual Image Stabilisation technology combines to reduce the blurring effects of both handshake and subject movement to provide superb photographs.

Panorama Shooting Mode

The FinePix S3200 and S4000 feature an easy-to-use Motion Panorama shooting mode which captures three successive shots with a helpful tool that automatically releases the shutter once the images are fully aligned to seamlessly stitch the shots together in-camera, enabling the photographer to be as creative as they like.

HD Movie Capture

At the touch of a button, the Fujifilm S-Series range captures stunning movies in 720p with sound at 30fps which can be played back on an HDTV using a mini-HDMI output connector (HDMI cable not included).

Face Recognition and Image Searching

The Face Recognition tool on the FinePix S3200 and FinePix S4000 allows users to tag and name eight of their favourite subjects. In future, the camera will automatically recognise these people in every photo taken and allow you to search for all your photos of them.

SR Auto Scene Recognition technology registers whether you’ve taken a photo of a person, landscape, night shot or macro shot so you can filter your search by subject matter or even date, enabling you to get straight to the photo you are after quickly and intuitively.

Social Networking and PhotoBooks

The FinePix S3200 and FinePix S4000 offer in-camera tagging capabilities for both Facebook and YouTube. Once you connect to a PC and launch My FinePix Studio software, it will automatically upload your photos and movies on either site.

Other features of the FinePix S3200 and FinePix S4000 include:

Tracking Auto Focus (AF)

Tracking AF is ideal for tracking fast moving subjects so they don’t escape from the frame in a blur.  It allows you to track moving objects automatically for as long as the subject is kept in the frame and the shutter button is half-pressed. Once you fully press the shutter button, you capture a photo in the centre of the frame and in perfect focus.

i-Flash Intelligent Flash

i-Flash Intelligent Flash is a flash control system that efficiently manages the flash level for a given exposure in order to produce beautifully balanced flash illumination across the foreground and background.

Full Manual Controls

Full Manual Controls allows the user to manually control the settings and shooting features. The specially designed chassis includes dedicated command buttons for quick and easy key functions.

Instant Zoom / Zoom Bracketing

This feature is handy for high level photography. The Instant Zoom function captures moving subjects at high zoom settings. After zooming on a subject, a single button gives an additional 1.4x or 2x digital zoom. Zoom bracketing automatically captures the same image three times with zoom ratio settings of 1x, 4x and 2x with a single shutter release.

Continuous Shooting

Continuous Shooting allows up to 8fps for 20 frames in S mode.

AA-Battery Power

Batterypower is convenient when you are on-the-go as it eliminates the need to charge battery packs, allowing for easy battery replacement.

FUJIFILM Senior Category Manager – Consumer & Professional Products, Matt Dole, said the FinePix S3200 and S4000 both provide Fujifilm’s superior image quality and long zoom capability, enabling sharp images and movies in any lighting condition and at substantial distances.

Other FinePix S3200 and FinePix S4000 features include up to ISO6400 (at reduced resolution), Face Detection with Blink detection plus Smile and Shoot mode and Auto Rotate.

Accessories include 4xAA Alkaline Batteries; Shoulder Strap; Lens Cap; Lens Cap Cord; USB and A/V cables; FinePix Viewer CD-Rom and Owner’s Manual CD-Rom.

The Fujifilm FinePix S3200 has a recommended retail price of $329. The Fujifilm FinePix S4000 has a recommended retail price of $399.

Award winning EXR Sensor married with CMOS technology

With advanced image quality, improved low light sensitivity and faster performance, the EXR-CMOS sensor technology brings new advanced imaging features to the FinePix F550EXR.

High Speed Continuous Shooting

FUJIFILM’s newly developed EXR Processor and BSI CMOS makes it possible for fast process and file reading. High speed shooting powered by the fast CMOS sensor captures the action at 11fps, while high speed movies are captured at 320fps at full resolution.

High sensitivity, Low noise

CMOS turns the sensor upside down to let light directly strike the silicon for higher sensitivity, more uniform response and lower pixel cross talk. Combined with EXR technology, this results in superior photos in low light with even lower noise.

FUJIFILM’s EXR technology has the unique ability to switch its behaviour depending on the shooting conditions, by automatically switching sensor modes. The FinePix F550EXR can be left on EXR Auto mode or you can manually select one of three EXR Priority modes: High Resolution (HR); Dynamic Range (DR) which captures two photos and combines them to provide a range up to 1600%; or High ISO, Low Noise.

Multi-Frame Technology

Perfect for portrait or nature photography, this feature synthesises consecutive burst shots into a single composite image with the main shot subject crisply matted against a defocused foreground and background.

Intelligent Processor

The FinePix F550EXR can recognise 27 scenes including blue sky, green leaves, sunsets and even backlit scenes. The camera is able to set the perfect setting (AF, exposure, white balance and flash) and capture the best quality picture automatically. 

The EXR processor can spot and reduce purple colour fringing and also improve the resolution at the corners of an image for more uniform image sharpness. The new Rich User Interface also employs Vector fonts and graphics to dramatically improve the appearance of the menus.

Built-in GPS Tagging

The FinePix F550EXR is the first FUJIFILM model to feature built-in GPS tagging enabling the camera to recognise your location regardless of where you are in the world. It displays it as longitude or latitude or by place name from an embedded list of half a million place names.

When a shot is taken, the image is tagged with location information enabling you to quickly find shots of a place you’ve visited. PhotoBooks of a specific location can also be created and previewed using the PhotoBook Assist function.

If you want to revisit a location but can’t remember the directions, the Photo Navigation mode can help – simply find a shot of the location and the FinePix F550EXR will advise how far it is from your current spot and also provide directions to get there.

The Route Logging function also allows you to retrace steps and map a route of your travels. The FinePix F550EXR stores location data every 10 minutes* and once the images are downloaded to a PC through MyFinePix Studio (bundled image viewing software), a map of the route along with photos you captured along the way, is created using Google Maps.

HD Movie Capture

With its full HD movie quality (1080p), the FinePix F550EXR is equipped with Mini HDMI Ports** making it easy to connect and view images and videos on a HDTV. Movie files are captured with H.264 high profile compression for smaller file sizes, without sacrificing quality.

Movie Panorama 360° for All-Round Shots

The FinePix F550EXR sensor extends the sweep range to 360° - shots can also be captured vertically. Sweeping and impressive scenes can be captured complete with fine detail, low noise and high resolution at 180°, 240° or full 360° panoramic ranges.

Other features include Super Intelligent Flash; Tracking Auto Focus (AF), Shoot in RAW,Face Recognition, Face Detection,Red-eye Removaland Photobook Assist.

FUJIFILM Senior Category Manager – Consumer & Professional Products, Matt Dole, said the innovative new EXR-CMOS sensor on the FinePix F550EXR provides exciting new features such as increased speed and image quality, as well as excellent low light shooting.

The FinePix F550EXR includes a Li-ion battery NP-50; Battery Charger BC-45W; Hand Strap; A/V and USB cable, CD-ROM and Owner’s Manual.

The Fujifilm FinePix F550EXR has a recommended retail price of $499.

The FinePix HS20EXR features a new 16-megapixel EXR-CMOS sensor, high speed continuous shooting ability, improved user interface, powerful Fujinon 30x manual optical zoom (24-720mm equivalent), versatile video functions and a tilting 3.0” high contrast LCD with electronic viewfinder complete with a “heads up” sensor that automatically changes from LCD to EVF, setting new standards in bridge camera functionality and performance.

High Speed and Sensitivity

With FUJIFILM’s newly developed EXR Processor and EXR-CMOS sensor, the FinePix HS20EXR can capture brilliant action shots, no matter how fast the subject is moving. Whether you are shooting sport, wildlife or active children, the FinePix HS20EXR offers continuous full resolution shooting at 8fps or 11fps at eight megapixel resolution. The two combined technologies creates a fast transfer circuit for quick process and file reading of high speed shooting and full HD movies.

Additionally, the new contrast Auto Focus System on the FinePix HS20 takes approximately 0.16 seconds (minimum) to focus, eliminating any slow auto focusing or shutter lag concerns.

Intelligent Processor

The FinePix HS20EXR can recognise an impressive 27 scenes, set the perfect setting (AF, exposure, white balance and flash) and capture the best photo automatically, all at the touch of a button. The GUI has a new rich user interface that dramatically improves the appearance and menu search functions, as well as speed and image quality.

The EXR Processor also has the ability to spot and reduce purple colour fringing and improve resolution at the corners of an image for more uniform image sharpness.

Improved image searching capability means searching through thousands of images can take seconds, not minutes. Once you’ve found your favourite shots, it’s simple to put them into a PhotoBook using the PhotoBook Assist Function where the camera creates the book and tags the images.

EXR Technology

The EXR Technology can modify its behaviour according to the lighting conditions. Users can either let the EXR Auto mode select the correct setting itself or choose from three manually selected options – High Resolution Priority for exceptional image quality, High ISO & Low Noise Priority for use in low light conditions or Dynamic Range Priority where two photos are captured and combined to provide a range up to 1600%.

30x optical zoom lens

The FinePix HS20EXR is ready for anything with its 30x zoom range covering focal lengths from a
super-wide 24-720mm (35mm equivalent). Boasting high quality Fujinon optics, the manual zoom lens is now even easier to operate thanks to a reduction in the size of the integral flashgun.

Dual Image Stabilisation combines a mechanically stabilised CMOS sensor with high ISO sensitivities for total anti-blur protection. Together these technologies reduce the blurring effect of both handshake and subject movement to provide sharp, clean and clear results even at the longest zoom settings or in challenging lighting conditions.

HD Movie Capture

With the ability to capture movies in true, full 1080p HD quality, the FinePix HS20EXR delivers high sensitivity with low noise for movies captured in low lighting. In addition, movie files (.MOV) are captured with H.264 high profile compression for smaller file sizes without sacrificing quality. With a mini-HDMI output connector, it is easy to connect and view images on an HDTV (HDMI cable not included)

High Speed Movies

A High Speed Movie option includes capture at an incredible 320fps enabling even the fastest moving subjects to be captured and watched in slow motion.

Advanced Photographic Features

The FinePix HS20EXR boasts several unique features and modes designed to expand shooting possibilities.

• RAW/RAW+JPEG Shooting – the FinePix HS20EXR has the ability to shoot both a RAW and JPEG shot simultaneously. RAW is for ultimate quality shots via post processing. JPEG is for great quality with no need for further post-production work.

• Motion Picture Panorama – combined with high quality FUJIFILM printing, sweeping and impressive scenes can be captured, showing fine detail, low noise and high resolution at 180°, 240° or full 360° panoramic ranges.

• One Touch Controls – the FinePix HS20EXR also sports a full complement of sophisticated manual and semi-automatic shooting modes and photographic controls. The extensive external controls gives the more advanced photographer direct access to virtually every control needed for uninterrupted shooting. The specially designed chassis includes dedicated command buttons for quick and easy key functions such as ISO, white balance, focus and metering. The large command dial, manual focus ring, twist and zoom lens barrel, bright, clear electronic viewfinder, high quality tilting LCD screen and deep hand grip ensures the camera handles well.

FUJIFILM Senior Category Manager – Consumer & Professional Products, Matt Dole, said the FinePix HS20EXR provides an advanced photographic solution with its new EXR-CMOS technology and superior Fujinon optics.

Other features include Super Intelligent Flash, Multi-Bracketing, Face Recognition, Face Detection, Automatic Red-Eye Removal and PhotoBook Assist.

The Fujifilm FinePix HS20EXR has a recommended retail price of $699 including GST.